LEARN MORE ABOUT OUR
VIDEO PRODUCTION PROCESS
STEP BY STEP
A beautiful commercial doesn't just come together overnight. It takes hours of pre-production planning in collaboration with our client and video production team to iron out all of the details to ensure everything goes as planned come filming day, and then hours of post-production editing work to bring a vision to life. After watching one of our latest projects above, we invite you to explore our video production process step by step.
STEP 1: Pre-production | Scriptwriting
We begin our pre-production process for scriptwriting with a kickoff call with the client to make sure we are on the same page to achieve the goals the client has in mind for their video. After the call, our team does in-depth research on our client's industry, competition, keywords searched by the client's target audience, as well as understand the client's differentiators. We craft and present the script to our client along with a rough vision of what we have in mind. The script is then tweaked through the process of 2-3 revisions until the final script is approved by the client. Please keep in mind that this step may be skipped if your video project does not require a script. We've included a real example of two parts of a script here.
Character Background & Script Examples
STEP 2: Pre-production | Character Development, Casting Call, Location Scouting, Storyboard, Prop List, Rehearsals &
The next step of the pre-production process requires a lot of legwork from our team. While our producer begins pulling everything we need together for the day of the shoot, our writers work with our director to put together a storyboard, which is essentially a shot list. After the storyboard is approved, our assistant works with the producer to formulate a prop list and a shoot schedule so that our entire cast and crew can stay on track within the allotted time we have for filming at the location. Our lead scriptwriter and director then rehearse with the actors beforehand. Please keep in mind that some video projects do not require casting or location scouting, however storyboard, prop list and film scheduling always apply before filming unless it is for a live event.
Character Profiles & Wardrobe Inspiration
Story Board & Shot List
Virtual Table Reading with the Cast
Shoot Schedule Example
STEP 3: Equipment Prep, Setup, & Filming
When it comes to filming day, there is still prep work to be done. Camera rigs, stabilization equipment, and lighting equipment are prepped and setup. The time this takes varies depending on the complexity of the project as well as how many crew members are involved. In this scenario, the team arrived on location the day before for setup and lighting design for the main scenes. On filming day the cast and crew arrived at the appointed time and film according to the pre-determined schedule. Following filming for the day, our crew will tear down the set.